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Bobi Wine joined hands with MTN Uganda for ’21 Days of Y’ello Care’

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Posted June 24, 2011 by Ugandan Diaspora News Team in Charity ~ 4,186 views

     

KAMPALA, UGANDA ~ Bobi Wine joined hands yesterday with MTN Uganda staff led by Chief Executive Officer Themba Khumalo, to clean up Mulago, Kyebando and Kamwokya areas as part of the ’21 Days of Y’ello Care’.

Exciting thousands of area residents, Bobi Wine dressed up in a yellow MTN t-shirt and took up a hoe and shovel to clean drainage channels and gather garbage onto a garbage truck, before performing on-stage at the closing ceremony of the 21 Days of Y’ello Care initiative by MTN Staff.

’21 Days of Y’ello Care’ is a staff initiative paid for and organised directly out of staff members’ pockets.

MTN employees spent three days in Mulago, Kyebando and Kamwokya areas cleaning up garbage and collecting plastic waste for separate disposal, clearing clogged drainage channels, and cleaning up a garbage area.

The Mulago and Kyebando clean-up exercise is the second phase of this year’s programme, themed “Making a positive difference to the environment”.

The MTN staff were also joined by a group called the Green Farm, which included 60 volunteers from the mayor’s office, committed to environmental awareness.

The clean-up exercise covered the areas of Mulago, Kyebando and Kifumbira zones, and was partly supported by Kampala City Council, which deployed garbage trucks to ferry large piles of waste cleared by the MTN staff.

The MTN Uganda staff received special commendation for exceeding the tree-planting target set this year in line with the UN International Year of the Forests, by 400%, which they did in the first phase of the programme.

MTN Uganda staff planted more than 5,000 trees in two days during the ’21 Days of Y’ello Care’ initiative, against a target set of 1,000 trees. The ’21 Days of Y’ello Care’ initiative is funded directly by staff out of their own pockets and implemented in partnership with communities chosen by the staff themselves.

“We realise that it takes more than just financial success or a lion’s share of the market to be the most admired brand. A simple act like planting a tree in a community or joining hands with the people of Kyebando, Mulago and Kamwokya to clean up garbage and clogged drainage channels,” said Themba Khumalo, MTN Chief Executive Officer, today.

Staff of all the MTN Group companies across 21 countries engaged in the initiative this year, planting more than 40,000 trees across Africa and the Middle East.

Staff’s response to this year’s edition of 21 Days of Y’ello Care was overwhelming, with some staff braving cold weather and extreme conditions in South Africa, Swaziland, Zambia, Rwanda and Uganda to heed the United Nation’s declaration of 2011 as the International Year of Forests.

The MTN 21 Days of Y’ello Care initiative was introduced by the MTN Group President and CEO in 2007 to give employees an opportunity to participate in projects that help uplift their communities.

Driven by MTN Foundations as part of MTN’s CSR focus, the initiative has benefited hundreds of communities who have had their schools and community halls refurbished and streets cleaned by a yellow t-shirt clad army of MTN volunteers.

Other activities undertaken in the in the past three weeks of the campaign included environmental projects, such river and beach clean-ups, providing communities with solar-paneled water pumps and various other initiatives aimed at preserving the planet’s resources.

Last year, for their efforts during the ’21 Days’, MTN Uganda staff were given an award of US$30,000 to spend on any Corporate Social Responsibility initiative of their choice.


About the Author

Ugandan Diaspora News Team

Ugandan Diaspora News Online is an independent, non political news portal primarily aimed at serving Ugandans who work and reside outside Uganda. Our aim is to be a one stop shop for everything Ugandan and the celebration of our Ugandan heritage.

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